Shutap
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Funny product demos and launches

A demo or launch is easier to remember when it carries one real, funny story: the problem everyone has lived through. Start from a true customer or team story, state it plainly and let the product be the button. Shutap is being built to help find those moments.

Turn your own story into a bit

Write what happened. Get a bit: hook, setup, tags and button.

Create your free joke now →

Open with the problem everyone recognizes

The pain your product removes is usually absurd when you describe it plainly. A true story about the old way of doing things gets a laugh and sets up your solution.

Make the product the button

The strongest structure is setup, tags, then the product as the turn. The audience laughs at the problem and then sees the fix.

Use real stories, not stock jokes

A story from a real customer, a launch-week disaster or a team mishap carries credibility that stock humor cannot. Names and identifying details should be removed or approved.

Roadshows and pitches

Pitches are repeated many times. Humor that lives in a tight tag or button survives repetition and can be adapted to each room.

Keep control

You should be able to tighten, escalate or cut any line. Shutap's controls are designed around that.

Where this stands today

Shutap's bit engine is live now and already has an audience setting for work and office. Tools made specifically for presentations, slides, demos and meetings are in development, and this page describes where Shutap is heading rather than a finished feature. Try the engine on a real story and see how the writing works.

Request pricing and solutions →

Turn your own story into a bit

Write what happened. Get a bit: hook, setup, tags and button.

Create your free joke now →

SHUTAP. Say it funnier.

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